Hillary holds an MFA in Writing from Columbia College Chicago and has nearly a decade of experience writing for international C-level and B2B audiences. A genuine thought leader, she is known for her long term strategies drawn from cultivating a deep understanding of client needs and demands of the market. She incorporates fresh ideas that engage with the client’s target audience, thus driving behavior. In her work for Health eTechnologies, a new player in the field of hi-tech health care servicing, she was able to grasp the complexities and challenges facing the firm and create marketing materials that addressed the concerns of industry professionals and consumers alike, successfully launching two new marketing initiatives for the firm. She used her outstanding written communications skills and proven abilities cultivating ideas and turning complex materials into effective communications for financial clients like Wolver Hill, an all Japan hedge fund. When Craig Donohue, became the CEO of the Chicago Mercantile Exchange Hillary was asked to work on the speech he gave in Singapore to an international banking and investment group. As a writer for Sitar Capital, Hillary has written numerous white papers that helped secure financing from venture capital investors for the firm’s clients. Several of those same clients then hired Ms Johnson to lead their plans for developing marketing strategies and materials.